In the process of setting up your business’s new web site, you have put a lot of thought and effort into the content for your page. But especially if you are putting it all together on a tight time schedule, then you may find yourself short on content and even shorter on time.
So what are some options that you may have when you find yourself in a situation such as this?
One option you have is finding someone to help you to generate content. The most common service provided this way is article writing and distribution. By outsourcing articles to be written for your website you increase the flow of content to your website, without spending all of the time you need to be focusing on other aspects of your web presence.
Another added bonus is that rather than one person writing all blog posts on a certain topic, a variety of writers can bring a wide variety of perspectives and input about the subject matter. This keeps your content looking fresh and interesting and changes up the writing style enough to keep your audience and viewers coming back for additional content in the future. In many ways this can be helpful to your blog.
It can also be helpful to your web site to outsource your article writing because added expertise can be invaluable in increasing the value of information available to users of your site.
Another important thing to consider is how cost effective this could be for you. If you have the finances and funds to seek talent from and outside source, it is more cost effective than spending the time to do it all on your own. For a reasonable price you can have a bulk quantity of articles written according to whatever keywords or tags you would like. These can be customized to any topic your site requires.
There are also services which will share and promote your website for you across social networking sites. All of these services come at reasonable rates and you can shop around for whatever suits your site. It is just important to keep in mind that you can get additional help with your site if you just know what to look for.
So you have built a web page and it is running smoothly. The graphics are clear, your fonts are readable, your content is superb – is anything missing? In this modern day of technology it is important to remember that people carry mobile devices with them all of the time, and that an increasing number of web searches are done from cell phones, iPods, and tablets. So if you are wondering what is missing, it is that you do not have a mobile website design.
Why Is This Important?
- Many searches are done from smartphones or tablets on Wi-Fi or data connections
- These small devices are not optimized to show the same quality of web site as laptops and desktop computers are able to load
- If you want your site to be easily accessible from hand held devices such as smart phones, tablets, and other devices, it is important to try to optimize your site for smaller screens and smaller processors
- The same analytics for SEO which decide if your site is optimized enough to land in the first handful of search results takes into account how accessible your web page is
So how do you set out to make sure you have a good mobile website design? To begin with, many hosting sites have features which help you to easily modify the user interface for mobile devise to be able to use your content in a more adaptive way.
If the host you are using does not have these capabilities, then it is important that your mobile site has fewer graphics which would take long to load, higher contrast types and fonts, and easily navigated menus. With features such as these it will be much easier to access information on a site that would ordinarily be more computer friendly. Another thing that some older smartphones and browsers still have difficulty with is java scripts, so it may be a wise decision to stay away from those as much as possible with your mobile website.
Another option for mobile web design is to elect to create an app for your website. This may not be practical for your website, especially if it is a fairly static website which would make having an app irrelevant. But if you are providing a web service of some sort other than just information and text, it may be helpful to create an app for the mobile version of your website.
Whichever route you decide to take is up to you, just remember that this is a key way to reach more users and boost your site availability.
It is possible that the importance of first page placement is lost on some people, but in order to explain why it is so important for your blog or website, it is helpful to first understand what it really is.
First page placement is fairly self-explanatory. It just means that when someone uses a phrase or word in a search engine, that your page, post, or content will come up on the first page of results. Now, Google, Yahoo!, Bing, etc., will all have different results come up on their first page, but with good search engine optimization your site should still come up as a first page result on any search engine.
But why is it important to be on the first page of search results? Think about your own searching habits. When you look for information on the internet, how often do you go to the second page of search results? Usually someone will only go to the second or third page if they have not found adequate information on the first page. Typically information found on the first page is considered most relevant, and information found on consecutive pages is either less relevant or less accurate.
So you see it is important to boost your search results so that you are on the front page of results, and preferably closer to the top of the page. If someone can find relevant information in the first search result, then they do not even need to look any further to check out later results, and your web site may never be accessed at all. Therefore it is of utmost importance to boost your content to be closest to the first result shown by a search engine.
So what can be done to help get your website into the first few results in a search of Google, Yahoo!, or Bing?
- SEO (search engine optimization) is a key way to begin
- optimizing keywords used with your content can help searches target your site
- creating accurate and relevant content helps relevant searches find it
- Linking to other sites with relevant information, and being back linked to, will help searches see your website as relevant to the topic at hand.
It is always helpful to test out some search terms on your own. In order to see where your website is lacking with its tagging or SEO usage, go ahead and search yourself. It can be quite telling to discover how well you’re already doing. With these tips and a little bit of research, you can get your content to the first page in a matter of days!
We live in an age when Internet access is everywhere, anybody can publish any sort of content, and all of this is right at our fingertips. If you ask me, that is an exciting time! But what is the big deal about blog posting? What can it do for you and how can it be used?
To start with there are many possible uses for and reasons to get into blog posting. Perhaps you have a business that would benefit from a web presence or from ongoing information in your field of expertise. Or maybe you work with an organization which needs a way of getting their information out to the world, such as a non-profit, or a political group. Or perhaps your interests are personal and you are sharing personal knowledge in a life style blog or some other personal interest group.
No matter the reason you are interested in starting a blog, there are some useful considerations, which will help you to begin your blog posting. Take a look at these tips and keep them in mind as you begin to set up your first blog:
- Choose a host that suits your needs: When deciding on a blog hosting service it is important to shop around for a service provider that best suits your needs. You will find different options and packages depending on your requirements. If you need something simple or complex, pre-formatted or entirely DIY, customizable or static, there are options out there for your needs.
- Find a look: Once you have your blog set up it is next important to find a look that suits your needs. There are endless possibilities to choose from, but what is most important across the board is to keep it clean cut and easily accessible by your viewers. Other than this, it is all up to you. From layout to colors and fonts, to site mapping, it is all in your hands!
- Create content: Next comes the ongoing part of blog posting. The actual posting part! Keep your information correct and succinct, relevant, and up to date. There are endless ways and types of content, and that part is entirely dependent upon the sort of blog you are running. Creating great blog posts will improve with practice, so get out there and start posting.
These are the basics you need to begin creating your blog and start posting. Eventually you may want to experiment with different sorts of multimedia, such as audio and video, or at the least, image graphics. You may also take advantage of social networking capabilities within your website, such as the ability to email content, or share to Twitter, Facebook, or other networks.
It will also be important to look into SEO services so that your blog and its content can be easily found through web searches. But that will come after you have started to create content. Just remember to tackle the process one thing at a time, and soon you will be blogging with the best of them!
When it comes to marketing your business or services locally, it is common to face some difficulties. Local Internet marketing seems to be dominated mostly by Google at this time, which means that your search engine optimization will have to be targeted more towards Google than at other search engines for the time being. So what are some considerations for putting local Internet marketing to work for your business or organization?
- Use social networking! We commonly think of such sites as Facebook, Twitter, and Instagram when we consider social networking. But when it comes to local marketing for a business or group, there are better networks to be a part of. Helpful ratings on Yelp! Or LinkedIn can serve you much better than an Instagram presence.
- Having said that, it also helps to have a wide range of locations where people can find information on your business. If you post a Facebook update once per month and a Tweet once per week and maybe share with Google+, you are well on your way to increasing your web presence.
- Industry directories are an important place to start as well. Whether it’s yellow pages or a listing of local lawyers or pet care providers, being in a directory of local services puts you and your business on the map.
- Match your keywords to local market searches. If there is a local phrasing for a certain location or service, use that as a keyword so that you are more relevant to local searches.
Whether your business is a first time start up or a business that has been long standing but looking for new customers or clients, optimizing your web presence for local searches can be exactly what you need to get the word out there. What it comes down to is doing your research for your local area and seeing which will be the best local Internet marketing tactics for your particular needs.
By truly knowing your target clientele and by demonstrating rapport with other local businesses or clients, you will find that it is not so difficult to build your reputation and boost your search results within a given area. It is easier than it looks.
When it comes to getting your small business SEO up and running there are a number of considerations which should be looked at before you get started. By knowing the scope and limitations of what SEO has to offer you will be better prepared to work with an SEO provider so that they will best be able to help you get your small business showing up in all the relevant search results. Here are just a few tips for consideration as you move forward:
- It is important as a small business that you take a look at your marketing plan alongside what SEO services you are hoping to use. By knowing what sort of web presence you are aiming for, it will be a lot easier to know which sort of services you are looking for.
- Using a professional SEO service can make all the difference when it comes to your small business. Going the organic SEO route can end up detrimental to your business, as it relies heavily on the way outside individuals search and share your links. A professional service can help you reach the right audience with the right information every time.
- Keep your audience in mind. When your target audience is in need of the services your business offers, what is their mood? Where are they likely to look? What are they most likely to search for? Make sure that you are fulfilling the needs of your target audience, and make sure this is clear to anyone who lands on your site.
These are fairly intuitive pieces of information but as you move forward it is crucial to keep these things in mind. By skipping any one of them your chances of being found in a web search for your specific services goes down quickly. Knowing your audience is crucial. Appealing to them and keeping them on your page is the second essential. And finally, making sure your content will keep them and their friends coming back to your site is particularly important.
If you can keep these basic principles in mind when searching for small business SEO services, you are much more likely to find a perfect fit for your website or business.
When it comes to starting your first blog, there can be a lot of different factors that impact what your resulting blog will look like. Your subject matter, target audience, and budget can make all the difference when it comes to custom blog creation and getting your site up and running. So where is a good place to begin making the important decisions? Here are a few quick tips:
- Know what your subject matter will be. Are you setting up a lifestyle blog, a personal blog, or a web page for an interest or hobby? Whatever your main subject matter is will be up to you, but remember to try to keep to that topic as much as possible so that your site remains as cohesive as possible.
- Know who your target audience is. Are you selling a product? Who will be buying it? It is important to cater your website to the sorts of people who will be looking for your goods and services, or simply your written content.
- Do you have a design? You will want to make sure that your website has a pleasant look and feel to it so that information is easily accessible, and so that your readers or customers will look forward to coming back and using your site again. Additionally if your site looks good people will be more likely to share it with their friends or social networks.
- Budget is important too. Are you looking to set up a site primarily on your own after purchasing a domain name and url? Or are you looking to hire someone to design a professional looking web site for you or your business? Either way, it is important to keep your budget in mind when you begin shopping around for a place to host your new blog or website.
There are many more considerations that should come to mind when hashing out the details of setting up your new site, but these are likely the most pressing concerns. They are just a good reminder to have in your mind when you are deciding how to proceed.
Custom blog creation can be simple or complex depending on the answers to a lot of these questions. But the one thing that is certain is that there is someone out there for you – someone who can work with the direction you’d like your blog to head in. It will just take a little bit of research to find a service that best fits your personal needs and interests.
When searching for an SEO provider it is easy to become overwhelmed with all the options and packaged offers out there on the market. But with a few handy tips it is possible to find what you are looking for your website from an affordable service provider. But where to begin? Well, to start with take a deep breath and relax. Then focus on your website and the projections for how you hope to see it used.
When you can visualize how you would like your website to be used and to grow, it becomes much easier to know what sort of services you are looking for. Below are some important tips on what to look for in a search engine optimization service.
- Know which services you need: If you do not have a concept of the type of services your web page needs then sifting through various SEO service packages is not going to help you much. It is just going to overwhelm you.
- Look into reputation: do a little research on the SEO service provider you are thinking of going with. Do they have good reviews? It helps to look into a provider before you begin working with them so that you can have reasonable expectations of what your service will be like.
- Don’t look for the cheapest or free: Website SEO can be tricky, and getting someone to do it for free could do your site more harm than good. Yes, it is good to shop around for affordable SEO services but don’t settle for less than what your site needs. Remember that you get what you pay for!
Keep in mind that you have taken the time and resources to build your website. You have put time into creating the most relevant content and making your site look beautiful. Now it is time to bring the traffic to your site. This is where the payoff will be for you, the most rewarding part. So do not try to sell yourself or your site short by not attracting the visitors to your site who should really be there.
Finding affordable SEO services may take a little research, but it is worth it to get the most bang for your buck!
Before you can hope to have your new website accessed by people all over the world, it is important to understand how search engines find your content and deliver it to searchers. SEO means search engine optimization – that is just a fancy way of saying it is the feature which takes your content and allows search engines to find it quickly and effectively, based on search terms. This optimization works for most search engines across the board including Google Search, Yahoo! Search, Bing, and many more.
This may seem daunting – how can I make my website important enough to show up in someone’s search results? But it is not as scary as it may sound. There are a number of things a website SEO provider can do to boost your content to the first pages of search results.
So what is important to consider when trying to boost your website SEO?
- Structure: is your website structured well? Are things easy to find or is your organization a little confusing? Yes, search engines take this into account.
- Content: is your content relevant to the keywords or tags you are using? Do you have content that links to other sites with similarly relevant content?
- Performance: does your site run quickly and smoothly? Or do your pages take a long time to load?
- Experience: will users to your site find it easily accessible and engaging? Or is your site hard to look at so people will not want to come back in the future? Does your site look trust worthy or will people fear that their personal information can be accessed or stolen? Are your downloads trustworthy or will people fear downloading viruses along with your content?
It is also important to keep your SEO use consistent across all the different social media platforms, if you intend on using them to push traffic to your site. By using the same, relevant, keywords everywhere that you post about your site, you will get more relevant rankings in search results. This means if you post links on Facebook, Twitter, Google Plus, LinkedIn, Instagram, etc., then it is best to use the same key words.
Just remember your target audience and think of the things you look for in a good website. Those are things other people are looking for too, and your SEO provider can help you to reach your target audience.
When most people think of SEO (search engine optimization) they sometimes forget that it does not have to be complicated to work! But there are methods for optimizing your search engine results which are not so complicated, and which you can get working for you right away. Sometimes simplicity is better and less complicated. So how does organic SEO work?
- Organic SEO works by using a series of significant keywords which will help your page or post to show up on web searches in Google, Yahoo!, Bing, etc., on essentially any sort of search engine.
- Back links are another way in which web searches will be more likely to bring up your content. By including links back to your site on another website, search engines consider your site to be increasingly relevant to your search terms.
- Perhaps most importantly, high quality content on your website will boost your SEO results. Is your content good, and is the main topic truly reflected in your tags or keywords? This can make a huge difference when it comes to a search engine considering your content to be relevant in a search.
In short, boosting your SEO the organic way can be a very manageable option for you and your website. While it is still best to hire someone to help with your search engine optimization, it is helpful to keep these things in mind as you prepare content for your website. By following closely with the recommendations of your SEO provider you will be able to have great success in boosting traffic to your web page or posts.
Organic SEO can be tricky because results will be adaptive to the audience, which finds itself on your site. If a particular search criterion continually leads people to your site then the search engines will consider your site to be primarily relevant to that search criteria. Sometimes these aren’t the search terms you would primarily like your site to be found by. This is why it is important to have an SEO provider who knows what audience you are looking to attract with your site. In that way they will be much more capable of targeting certain buzz words and key words to help get the right people to your web page.