Websites dedicated to social bookmarking have been around for a while now and the purpose of them is for people to share their favorite websites with others. It’s a bit like saving a website to your favorites in your browser but instead of it just being available to you it’s available to others who also use the bookmarking site too.
After the Penguin update by google social bookmarking became more about building relationships instead of building links, which is now a very much-penalized activity. It’s now about making connections with people and this created the possibility to receive organic inbound links from others who think your content and website has credibility.
This article will show you how you can use social bookmarking to start building relationships and connect with others in a way that will help your website grow and gain a good reputation:
Visit the social bookmarking sites and find out which categories cater for what you have to offer. There will be a variety of different keywords that are specific to your business so take note of the keywords that are being used and the content that is being bookmarked.
Check Out Those Who Share Bookmarks
Some people who bookmark on social bookmarking sites will be spammers. You need to find people who post quality links and then make contact with those who have a good page rank or quality backlinks as they will be the ones who have authority.
Create Excellent Content
Once you have some excellent content you may wish to promote your website to those you identified as great bookmarkers and ask them to see what they think of your site. You really have to have some solid, interesting and engaging content for this to work including graphics and video if possible while making it personal and up to date.
Be Careful with Your Approach
Try not to come over as a spammer and ask if they would mind bookmarking or linking to you. They could even give your site a tweet or maybe they would post a review. This kind of request gives them options and helps to build the relationship.
In the past social bookmarking was misused as many thought it was a cheap way to get a lot of links to promote their content. The way it works now is to build a community, value opinions and connect with people. You’re more likely to understand your audience and potential customers if you have content that appeals and become well known through building genuine trust with your followers.