If you aren’t already aware, the popularity of the mobile web has long since surpassed desktop browsing on all counts, this includes how most people are now browsing as well as making purchase transactions, as a result we’re seeing rapid growth and evolution when it comes to mobile website design, and by 2016, this is no longer optional.
If you haven’t already, once you finally do get round to building a mobile website it’s important to stay on top of design trends in order to ensure that your site is customer friendly. Here are some of our favourite recent trends.
There are a number of different ways why that a developer would recommend a more subtle approach to suit a mobile experience. For starters, less is more when it comes to speeding up your website, and with changing networks as we travel around on our mobile devices, speed becomes very important.
The colour palette now more commonly used for designing for the mobile web are more neutral and tonal, with gentle colour schemes that allow your user to focus on the text or images, as opposed to the background.
Plus, if you haven’t yet heard of ghost icons, then you should check them out. They are clickable icons that you can place onto or over any high-res imagery on your page, taking the place of big clunky static button icons.
Everything relating to mobile website design returns to the experience of browsing the web on a smaller, handheld device. Browsing becomes a nightmare, as I’m sure you’ll have experienced, when on a mobile device or tablet, a web page has features pop up from here and there affecting your experience. This is one of the limitations you have to work around when designing for mobile, far more so than when using a desktop computer. This partly explains why we’re seeing more stripped back, minimal designs now, some examples of the features you’re sure to see include ghost icons / buttons, that we mentioned earlier, as well as hidden menus that disappear when you’re not using them. Another recent revolution is scrolling through pages, left to right as with a book as opposed to top to bottom. Also, expect to see scrolling become a preference over clicking, where possible. All of these innovations are designed in part of the race to create a better handheld online experience but they also manage to add something to the experience of desktop browsing more generally.
We can also now see web pages become more animated and interactive, producing a more entertaining and intuitive experience, but also one which captures our attention far more than plain text on a background. It won’t always be necessary, but in aspect like taking advantage of scrolling as opposed to clicking, and anything else which uses touch screen features to give an interactive experience of the website is a bonus in mobile design. Perhaps the best way to think of it is that mobile website design is in many respects moving closer to native app design.