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Why mobile website design is a must in 2016


If you aren’t already aware, the popularity of the mobile web has long since surpassed desktop browsing on all counts, this includes how most people are now browsing as well as making purchase transactions, as a result we’re seeing rapid growth and evolution when it comes to mobile website design, and by 2016, this is no longer optional.

If you haven’t already, once you finally do get round to building a mobile website it’s important to stay on top of design trends in order to ensure that your site is customer friendly. Here are some of our favourite recent trends.

There are a number of different ways why that a developer would recommend a more subtle approach to suit a mobile experience. For starters, less is more when it comes to speeding up your website, and with changing networks as we travel around on our mobile devices, speed becomes very important.

The colour palette now more commonly used for designing for the mobile web are more neutral and tonal, with gentle colour schemes that allow your user to focus on the text or images, as opposed to the background.
Plus, if you haven’t yet heard of ghost icons, then you should check them out. They are clickable icons that you can place onto or over any high-res imagery on your page, taking the place of big clunky static button icons.

Everything relating to mobile website design returns to the experience of browsing the web on a smaller, handheld device. Browsing becomes a nightmare, as I’m sure you’ll have experienced, when on a mobile device or tablet, a web page has features pop up from here and there affecting your experience. This is one of the limitations you have to work around when designing for mobile, far more so than when using a desktop computer. This partly explains why we’re seeing more stripped back, minimal designs now, some examples of the features you’re sure to see include ghost icons / buttons, that we mentioned earlier, as well as hidden menus that disappear when you’re not using them. Another recent revolution is scrolling through pages, left to right as with a book as opposed to top to bottom. Also, expect to see scrolling become a preference over clicking, where possible. All of these innovations are designed in part of the race to create a better handheld online experience but they also manage to add something to the experience of desktop browsing more generally.

Interactive Design
We can also now see web pages become more animated and interactive, producing a more entertaining and intuitive experience, but also one which captures our attention far more than plain text on a background. It won’t always be necessary, but in aspect like taking advantage of scrolling as opposed to clicking, and anything else which uses touch screen features to give an interactive experience of the website is a bonus in mobile design. Perhaps the best way to think of it is that mobile website design is in many respects moving closer to native app design.

Increasing First Page Placement Frequency

Search engines have come a very long way in recent years at indexing web pages in response to any possible search that a user enter. The web pages that a search engine, such as Google deems to be most relevant will appear on the first page of search results and the list continues like this, often in the millions, in the order that the search engine decides. As you may know from experience, few of us click past the first page often, so when your website does feature on the very first page, this is a big deal, and we call it first-page placement.

Often, small or medium-sized businesses feel as if they simply cannot compete with the global market leaders out there when it comes to vying for the top spot. While it is true that top companies hold a pretty secure top spot for their relevant keyword choices, this isn’t to say that a small business cannot compete.

There are many different ways you can push your web pages up toward the top of the search engine list, you just need to seek innovative ways of competing, so here are a few great yet simple ways to improve your chances.

Think Local
Though you might completely have ignored it, one of the quickest and proven ways to fast track your way toward the top of the search engine results page and to achieve a greater number of first page placements is by being loud and proud about your local area and the areas where your business is based. Many people will search by their area instinctually, but even those that don’t are now be guided by locality. You may not be able to compete with Wal-mart with your local foods store, but for “health food store in LA” you might well rank very well.

Find your niche
The first sure way of shortcutting your way to the first page of a search engine, even for the biggest and best companies is by making your business a specialist in its field. By targeting customers in a more particular way you’ll be sure to snap up extra visitors who are searching for your niche. You can play around and experiment with this in a variety of ways, especially if you offer a variety of different products or services. For example, if your business is a retailer of sinks then be sure to give special attention to every different type of character and era that you stock. Few will type something as vague or general as “sink” into their browser, far more likely they will enter something more specific along the lines of “classic sink” or “contemporary granite sink” so try to focus more specifically on things like that, you’ll appear more relevant to your customer as well as to the search engine.

There are innumerable ways that an expert SEO service can help to push your site higher up in the page rankings, but the most important thing is to deliver high-quality content. Regardless of how a user found their way onto your website, once they’re inside you want them to stay, and to return in the future. Oh, and, if possible, to recommend you to their friends too!


Achievable first page placement goals

The way it seems to many, is that finding a web page from your site on the first page of Google is a little like winning the lottery, though this is far from the truth. In fact, many small websites rack up first page placements each month, whether they know it or not. It should also be said that unlike winning the lottery, achieving first-page placement takes skill, hard work, and plenty of determination. It also requires industry knowledge, and expertise.

Make your Content Superior
First of all, whatever your industry is, you need to be competitive with the very biggest and best, and, you also need to be better than they are. Recent developments in Google and other search engines mean that the way page placement is decided is fairer than ever, and even small websites play on a level playing field meaning that any business can achieve first-page placement with the right approach.

First off, you must do your research. Search around to educate yourself about what your nearest competition or the competition that you aspire to is doing. This is important both inform you of things that you are doing right, as well as things you’re missing and even perhaps ways that you have in common with your competitors that you should do away with. Once you have an idea of what’s on offer elsewhere, it’s for you to make something even better. If this still seems ambitious then consider the skyscraper theory.

The skyscraper theory says that nobody ever searches the second tallest building (or at least, far fewer do than who search for the first tallest). It is partly for this reason that you must do everything the competition does, plus a little and extra. This isn’t as challenging as it first seems since you begin by using your competition for ideas and inspiration.

Informed Keyword Research
Although it’s simple to carry out basic keyword research, you need an expert to assist you when it comes to high-level keyword research used in pay per click ads. If you tap into less widely used keywords than the bulk of your competition, and if you can differentiate your keywords with synonyms then you can pick up steam, increase your web traffic, and climb the search engine result pages to achieve more regular first-page placement.

Take advantage of local traffic
One final method that helps in the quest for first-page placement, particularly in the case of smaller businesses as a shortcut to the top of search results is by targeting your local customer case who may well be your main audience. Simply placing the name of your local town or city in your keywords you help you to guarantee that at least local searches should find your web pages at the top of the search results. When you have these pages in place, traffic will grow organically, and you will see a snowball effect take place, growing your traffic exponentially.