Using blog posting in your website’s own custom-made blog is one of the more advanced SEO techniques that you can work on to improve your overall relationship and performance with the search engine and your customer. Once you have addressed the most common and fundamental SEO methods from design to keyword use, we highly recommend taking things a step further by using blog posting. And since much of your competition will not have their own blog spaces, this is one of a handful of ways that you can make big gains on your competitors.
For your Customer
If you’re inexperienced with the idea of blogging, then a quick explanation can help to inform why exactly they are so useful. A blog, unlike the rest of your static website, is composed of many short and brief posts, usually on a single subject. These posts slowly shift down the list as new posts are made, and after some time, you might have dozens of pages of posts on particular niche interests and specialist articles on a range of subjects.
For the majority of your customers, these blog posts will go unseen, it’s for the minority that your blog will make a big difference for. Any customer who has a particular interest in your product or service may like to know more information to inform their choice, and while each interest might be unique, so will each post in your blog. Over time you will hopefully build up an archive of posts which address all common FAQs, making you an authority on your topic.
For your Website
Your blog posts can also play a role as an entrance to your website. If you have addressed a particular subject in one of your posts, then users searching for this subject may be directed to your site solely because of one blog post, and this can lead to a new audience finding your entire website, and this means more traffic. I always think of it as like having many different front doors, on different streets, all of which lead into the same shop (yours). Plus if a customer or visitor has found something on your site that they hadn’t found on their usual site, there is a good chance they will come to you first next time again.
For the Search Engine
For the search engine, your blog plays a somewhat different role. Each and every piece that you post to your blog is compounded with the rest of your content, allowing the search engine to better understand your website and the information inside. Each time you make a blog post the search engine sees this as website activity and this also improves how your website is ranked by the search engine, improving your overall SEO results. Everything that goes onto your website is like evidence, or clues, for the search engine which wants to gather up that information so as to direct their users as well as possible to the most relevant info, posting a blog full of relevant info helps the search engine in its acquisition to understand your website a great deal.