Search engines have come a very long way in recent years at indexing web pages in response to any possible search that a user enter. The web pages that a search engine, such as Google deems to be most relevant will appear on the first page of search results and the list continues like this, often in the millions, in the order that the search engine decides. As you may know from experience, few of us click past the first page often, so when your website does feature on the very first page, this is a big deal, and we call it first-page placement.
Often, small or medium-sized businesses feel as if they simply cannot compete with the global market leaders out there when it comes to vying for the top spot. While it is true that top companies hold a pretty secure top spot for their relevant keyword choices, this isn’t to say that a small business cannot compete.
There are many different ways you can push your web pages up toward the top of the search engine list, you just need to seek innovative ways of competing, so here are a few great yet simple ways to improve your chances.
Though you might completely have ignored it, one of the quickest and proven ways to fast track your way toward the top of the search engine results page and to achieve a greater number of first page placements is by being loud and proud about your local area and the areas where your business is based. Many people will search by their area instinctually, but even those that don’t are now be guided by locality. You may not be able to compete with Wal-mart with your local foods store, but for “health food store in LA” you might well rank very well.
Find your niche
The first sure way of shortcutting your way to the first page of a search engine, even for the biggest and best companies is by making your business a specialist in its field. By targeting customers in a more particular way you’ll be sure to snap up extra visitors who are searching for your niche. You can play around and experiment with this in a variety of ways, especially if you offer a variety of different products or services. For example, if your business is a retailer of sinks then be sure to give special attention to every different type of character and era that you stock. Few will type something as vague or general as “sink” into their browser, far more likely they will enter something more specific along the lines of “classic sink” or “contemporary granite sink” so try to focus more specifically on things like that, you’ll appear more relevant to your customer as well as to the search engine.
There are innumerable ways that an expert SEO service can help to push your site higher up in the page rankings, but the most important thing is to deliver high-quality content. Regardless of how a user found their way onto your website, once they’re inside you want them to stay, and to return in the future. Oh, and, if possible, to recommend you to their friends too!