Google’s Penguin algorithm is an ‘overlay’ to the normal algorithm that has the explicit purpose of keeping Google’s SERPs free of sites with poor user interactions, spammy content, and other indicators of low quality. It used to be that the Penguin algorithm received an update every few weeks at most, fine-tuned offline by Google and then set free — but Google recently announced they would be updating almost daily, and they would do so live, so effects would be unpredictable and immediate.
Why is that important to the question of affordable SEO? Precisely because Penguin’s entire purpose is to keep low quality websites out of the results pages. We’re going to go out on a limb here and make a broad statement: by and large, the less you pay for your SEO/web design/Internet marketing, the lower quality of a product you receive.
In fact, with SEO being almost entirely a matter of content marketing, relationship building, and page quality these days, it’s fast becoming the case that spending money on a high-quality website will get you a better ranking on the SERPs than spending half your money on a website and the other half on SEO.
And we’re an SEO company, so you know we’re not just saying that in order to improve our own bottom line.
Your bottom line should be this: if you want rankings, your website needs to be of sterling quality. If you want rankings, your content needs to be of sterling quality. Heck, with Adwords’ Quality Score being such an important part of PPC campaigns, if you want sponsored visitors at all, your website needs to be sterling quality AND your ads need to be sterling quality.
There is simply no replacement for quality anymore. As the only saying goes, “you can have it any two of ‘fast,’ ‘cheap,’ or ‘good,’ but not all three.” Well as it turns out, Google has made certain that ‘good’ is a necessity — which means unless you want to wait a long time for results, ‘cheap’ isn’t really on the table. Which in turn means that ‘Affordable SEO’ doesn’t have the same meaning that it used to.
It does still have meaning, however: it means you spend the money on the elements of SEO that matter most, first. Which, in turn, means you spend your money on producing the highest-quality website, blog, and social media presences that you can afford, in that order.
Tags: Affordable SEO
Search Engine Marketing Company | internetmarketingsolutions April 16, 2015
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