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Mobile Website Design Considerations For 2015

Mobile design has radically changed! At least, that’s what almost any modern blog post on the subject will tell you. And it has, if you’re comparing it to 2007. But the truth is that in the past few years, there have been precious few radical shifts in the foundations of mobile website design. You have responsive design, you have minimalist design (sometimes called ‘flat’ design, or the new red-headed stepchild, ‘material’ design), you have a focus on load times, and you have SVG graphics for any and every image that you expect to show up on a mobile device.


Guess what? Those were the same things people were saying were “new for 2012.” The only things that have really changed since then is that we’ve learned that some things aren’t good as universal rules. Responsive design, for example, is really not ideal for some kinds of web pages — companies that rely on a page with many small interactions are better off building entirely different mobile sites than they are on trying to force a complex website into a responsive format.


So what is going to be new for 2015? Here are our predictions:

  • Infinite Scrolling Goes Mobile. Infinite Scrolling was popularized by Tumblr in 2011, and has taken a lot of sites by storm. It’s not great for every kind of page (looking at you, e-commerce anything), but there’s no real reason it shouldn’t play nice with a well-designed mobile page. It just hasn’t — yet.
  • Microinteractions Do, Too. Microinteractions are the technical term for ‘any element of your website that interacts with the user in an unexpected and clever way that doesn’t actually affect the usability of the page.’ In other words, if you mouseover a button and it pulses with a momentary gleam of energetic light, that’s a microinteraction. Right now, mobile sites don’t have a lot of these small elements, but mobile web designers are learning that they can play, too — and we think they will.
  • Card-Based Design Becomes The Norm. Card-based design — witness Pinterest — is kind of the ideal format for information in the tl;dr era. A picture, just a few words, easy to manipulate, easy to scroll through large numbers of (perhaps even infinitely scrolling to do so!)…they’re not universal, but they’re good for a startling amount of purposes. We think cards are going to be a hot mobile web technique this year.


Are we always right? Heck, no. But we’re pretty good at this — bookmark the page and check back at the end of the year to mock our arrogance!

Article Writing and Distribution: Content Marketing’s Finest

Content marketing is the focus of the vast majority of off-page SEO these days. If you’re not putting out content that is attractive to your audience — and to the authoritative and long-lived sites in your industry — you’re essentially failing SEO from the get-go. There are, however, a lot of variations to the theme of ‘content marketing.’ Which do we think is the best one for most companies to focus on?


Article Writing and Distribution

Now, before you go yelling at us that EzineArticles and ConstantContent are long-dead, don’t mistake what we’re talking about. ‘Article marketing,’ as it was once known, is no more. It has ceased to be. There’s simply no purpose whatsoever to creating articles and putting them up on various article directories. But while the methods are no longer applicable, the art of writing killer articles and then putting them up in the right places is still right smack dab in the heart of SEO.


Content Marketing Is A Little Bit Different

When you write articles for content marketing, you use a bit different of a voice than you did for the old article directories. EZA and the other article mills were all about putting out information for the masses — the broadest strokes, because getting into too much detail was harmful to your purpose, which was to appeal to as many people as possible.


Content marketing is more difficult, because when you write and distribute articles today, you have to appeal to both industry super-sites and everyman consumers. You have to get into more detail, hit angles that the industry sites haven’t seen before, and do it without losing the audience along the way. That’s how you get both backlinks and traffic.


Distribution in Today’s SEO Environment

It used to be that you had <a href=””>article writing, and distribution</a> was essentially just taking the article and submitting it to a variety of different sites. But today, you have the article writing, and you distribute it to a very small number of sites — maybe just your company’s blog. But then you ‘distribute’ links to the article you wrote by posting about the blog on Facebook and Google Plus, issuing a Tweet or two, and otherwise making sure people hear about it without seeing it until they click the link and you register the pageview.

Mobile Web Design: Do You Need It?

Okay, do you really need to be convinced that the world has gone mobile? Next time you’re at the mall or the park, look around you. The number of internet visits through mobile devices has increased by almost 200% over the past year. Your customers are accessing the internet through their smartphones and tablets and you need to be sure they can find you. Yes, it is time for mobile web design and you should leverage this trend to your benefit.

Responsive Web Design

If you are in business, you should have a website, plain and simple. Today’s consumer wants to be able to browse products and services on the internet. Traditional websites don’t display or perform optimally on the smaller mobile screens. Users become frustrated and will simply leave the site.

Mobile web design ensures that your website is optimized to provide the best user experience, no matter what type of device they are using. Your website becomes “responsive” and will automatically take visitors to the best viewing platform.

Strengthen Your Internet Presence

The simplicity and ease of use of mobile web design means that your internet presence will be enhanced and strengthened. Search engine algorithms are structured to take mobile searches to sites that are optimized for smaller devices. Your potential customers will be able to locate and contact you more readily.

Increased Revenue

You still need a traditional desktop website, but today’s on-the-go consumer is shopping via the mobile web. Creating a site that is easily navigated and provides a pleasant user experience keeps them on your site and motivates them to take the next step. Your conversion rates will increase with a responsive site.

Today’s web designers and developers are the skilled professionals that can give your website the boost it needs through mobile web design, putting your business in the hands of today’s mobile audience. And you should always remember that simplicity and navigation are the key elements to consider to ensure that your site delivers the best user experience across all devices. You should keep these things in mind while you are planning to opt for any packages or any service providers. So, does your business need mobile web design? The answer: only if you want to make money.