Everyone who has a website offering services or products for sale are competing for the highest rankings on the search engines. It’s important to know how to make the most of local Internet marketing because this is a marketing strategy that will continue to grow and thrive.
This article has been created to help you understand local Internet marketing and how you can use it to help your business flourish.
Local Internet Marketing Tips
- Use your website to help you meet your business objectives.
- Create a measurement framework to check your progress over time:
- Make your goals specific.
- Set key performance indicators.
- Learn how long your average customer spends on your website and how much they spend. This is known as your Lifetime Customer Value (LCV).
- You also need to know how much you spend to attract a customer. This is known as your Customer Acquisition Cost (CAC).
- Think about your budget and what you want to spend on your local Internet marketing campaign.
- Develop your campaign and break it up into small steps.
- Make sure the data you have is correct, consistent and up to date.
- Build up citations of your business, which will determine the importance, and legitimacy of your company which influences the position achieved in search engine listings.
- Manage and create a great website so that you can track its impact on your business objectives.
- Conduct quality research to find out which keywords are used when searching for your product, services or company.
- Make sure your site is fully optimized to ensure the technical elements are up to scratch and include localized feedback, reviews and testimonials.
- Build up links to increase organic search visibility. You can join business and trade associations, link to charities that you support, get involved in local events, link with local directories or connect with local bloggers in your location and of course social media.
- Encourage your customers to write reviews to improve how your business operates. You can also conduct polls and surveys. Make sure you follow the guidelines for asking for this kind of feedback.
- Think outside of organic search and look at pay per click (PPC), Internet Yellow Pages (IYPs), Classified Sites as well as local newspapers and newsletters.
- Tracking is vital, you need to make sure you understand how much you are paying out to attract a single customer and whether it’s worth the cost. There are a number of low cost analysis tools that you can use to create reports to let you know how your business is doing against the targets you set.