A directory is a database of websites that are broken down into categories and subcategories and although there are some paid directories, there are also many where you can submit your website for free. Directory submission is an often-overlooked SEO technique but it should be considered as one of your strategies for the following reasons:
- Visibility – submitting your site to a directory can expose your site to a larger audience, which is key to your site’s existence and sustainability. Whenever someone searches for what your business offers in the directory then your site has a chance to be seen and to connect with another potential customer.
- Linking Opportunities – search engines like genuine links and building links from a quality directory either related to your local area or your industry is one of the best ways to do this. Link building has changed dramatically since the Penguin update but by submitting your website according to the rules will bring significant advantages.
There are a few tips you can follow to make sure you are making the most of directory submission.
Make Sure the Directory Isn’t Banned
It is a waste of time and energy submitting your website to directories that are banned from Google and this is likely to have an adverse effect on your ranking.
Keep a record of where you have submitted your site and when your link became live. If you’re paying for this service, make sure you note the renewal date and how much it will cost.
Choose Your Category Carefully
If you choose a category that has a lot of links, then yours will likely become more difficult to be seen. There may be lots of categories linked to your business so find one that has fewer listings. If you can’t find one you may wish to pay for a featured listing position, which are also considered, of higher value by search engines.
Be Wary of Reciprocal Links
Check the Webmaster guidelines for link exchanges as reciprocal linking may harm your site’s ranking and reputation.
If you use a keyword in the title of you listing, it will usually become anchor text. You should check the guidelines of the directory you’re submitting to, as some don’t allow this.
Use The Description Section
You can use this part of the submission to list your keywords so try to include as many as possible while at the same time making the description sound as readable as possible.
Search engines don’t like duplicated content so make the effort to change up your content, titles and descriptions for each directory you submit to.