When you are in business then selecting the right marketing strategy directly affects your sales so it is important to use the most effective solutions to grow sales without wasting resources. One of the most underutilized marketing options is targeted email marketing. This is partly due to the linkage of email marketing and spam but using correct opt-in techniques and proper management of the list this is not a problem at all.
CRM and Email Marketing
The information collected when someone opts into a newsletter, makes on enquiry or becomes a customer can be the basis of effective email marketing campaign. CRM or customer relationship management software can follow the interactions that a visitor has had with the website and using their email address specifically targeted marketing that takes into account what they were looking at.
Why Targeted Email Works
When you send marketing material to a person that has opted into your marketing information or has previous contact with your business you already have a relationship. They already know about your business and when given a compelling sales proposition are much more likely to take the opportunity to buy the product that you are marketing to them. Targeted email marketing has the highest rate of conversion of any marketing activity.
The Squeaky Wheel
When you take care to have a quality list and use it to best effect then you are not only selling to potential customers but also building your brand awareness. When they are thinking of buying products that you have promoted to them you will be the first place that they turn to. Regular contact with value propositions builds brand loyalty and keeps you in their mind as a useful and innovative supplier. A note of caution regular is good but over using a list can see opt outs increase and conversion rates plummet.
Build Your List
There are many activities that you can do or that a marketing company can do that will quickly build a quality list of leads that you can market to. It is very important that quality become the number one priority. You can use targeted email marketing regularly and by having top quality leads you will ensure sales for years.
SEO which stands for search engine optimization is big business and this means that there are companies that are better suited to different areas. It is important that you find the services of an affordable SEO that can meet your needs and your budget. When we talk about affordable we do not mean cheap we mean that they are value for money and more in line with the needs of your sized business.
Biggest Is Not Always Best
There are some large players in the SEO business and they are very well advertised. They can do the job but the cost can be prohibitive. When looking at more nimble less top heavy companies they can use cutting edge techniques and better value options that are more suitable to your situation. The SEO world is rapidly evolving and when you have an affordable SEO working for you then you can get the best value for your hard earned money.
Ask For a Discount
In some cases the price you are quoted is not the best price that they can give so that is they are confronted with a lower bid from a rival there is room to move. If you like a company and want to use them then there is nothing wrong with asking if they can give you a better price. The worst that can happen is that they reply that they cannot go any lower on price. Even then they may be able to broaden the work in some areas for the same price.
Take Things Step By Step
A great way to get affordable SEO is to have a staged approach. This is where you might have your website optimized the first month, have some articles with keywords in the second month and a blog as well as social media done in the third month. This makes it more affordable as you can add costs in slowly instead of have a large cost straight away. Ongoing SEO can then be more focused and done within the budget you have allocated. The additional visitors and sales may even mean you have more to spend on SEO as you learn how it can positively affect revenue generation.
A great way to generate quality back links is to use forum and blog posting. While it is possible to do this yourself the time you would need to invest to do it properly would make it a full time job. The alternative is to use professional service that can take care of the content and the back linking that can increase your visibility and help to funnel traffic to your website.
How Is This Done?
The service has accounts for each of its posting team on many different forums and they can introduce links to your website and the content on the website in the appropriate forums that are both popular and well regarded by the major search engines. In some forums the links and information will also be incorporated into the signature area giving maximum flexibility in form post content while still making every post a link to your website.
This can then be used to publicize and increase the SEO of your blog posting. This gives a funnel effect as the links from the form go to the blog and the blog goes to your website. It is important that the blog be updated regularly so that people that are attracted to your blog can know that if the check in every few days or every week there will be something new posted for them to read and comment on.
One of the serious mistakes that can be made is to concentrate in getting the maximum quantity out without ensuring quality. A professional forum and blog posting service can balance this so that information that is posted is relevant and interesting instead of appearing as spam that will be ignored or even reflect negatively on your business.
Search Engine Changes
The recent search engine changes have clamped down on mass posting techniques. This is because the people that use search engines want interesting and relevant content. Attempts to increase SEO with mass postings can result in reduced rankings or even blacklist of your blog site and website. It is important that you have the advice of an experienced company that can obtain maximum exposure without incurring the wrath of the search engine companies.