In recent years, phones have become so sophisticated that they’re able to do things that were only possible on computers a mere decade ago. Smart devices are highly popular in the fast-paced world of the average consumer and businesses are changing their marketing strategies accordingly. Having a mobile website is great way for businesses to connect with their customers on the go and get ahead of the computer-based competition. However, mobile website design is considerably different than computer web design and requires some specific alterations in order for it to be successful.
Mobile Booking Pages
Much like a landing page for your website, mobile booking pages are the first things that your customer will see when they go to your site from their mobile device. There are several advertising networks that specifically cater to mobile consumers which can pitch your site and the services that it offers. Another useful thing about having a mobile booking page is that it has PPC, or ‘Pay Per Click’, capabilities that will let you see how many people are accessing your page through mobile devices and adjust accordingly.
Less is More
Since many mobile screens are fairly small, an important aspect of mobile website design is the ability to have a simple and straightforward page. It’s important to use the bare minimum required to sell your product without extra images or text. It also means having shorter forms. Many people will stay on a site for about 5 minutes before looking elsewhere, meaning it’s vitally important to have as little required information as possible.
Time is Money
Many mobile devices don’t have the same streaming and loading capabilities as a computer. Because of this, it’s a good idea to keep an eye on how long it takes your business booking page to load. Larger file sizes mean longer loading times and a greater chance of the customer deciding to leave your listing. This doesn’t mean that your mobile website can’t have an aesthetic look, but generally having a lot of links, graphics, and other flair are going to slow down loading times considerably and make your mobile business less effective.
Public relations are important for any business but for small businesses, they are a necessity. Having a place to advertise products and gain a customer base are crucial for their survival. Traditional methods of advertisement such as newspapers, TV, radios, and media are getting more expensive, however, and budding businesses aren’t always able to afford the high costs that repeated advertising requires. Luckily, there’s another option. Local internet marketing has become more popular in recent years and is a prime area for small businesses to promote their business and gain customers. But, how to get started?
Establish A Website
This might seem like an obvious step, but it’s one of the most important. Whether you already own a small business or are starting up an online company, a website is crucial for advertising to a larger customer base.
Having a website is like having your own shop. This is where you explain your products, your business, and why people should shop with you. It should be easy to navigate, updated regularly, and work as your headquarters in the internet world.
Once your website is established, it needs to be seen. A large part of this is marketing and the best marketing tool online is through using SEO, or ‘Search Engine Optimization’, options. These options ensure that your target audience can find your site easily and there are many services out there that can help keep you updated and your customers flocking to your business.
Sales and Coupons
One of the most useful things about using online internet marketing is that you can reward the people who shop with you. Having special sales and online coupons are great ways to ensure that people visit your business, both online and in real life.
Communication Is Key
Using your website to communicate directly with customers is a great way to develop a loyal customer base. Create a forum so your customers can request services, write a blog that addresses your customer’s needs and provides useful information, or start an e-mail list that has special benefits for those who join. The more you communicate, the more customers you’ll have.
There are many marketing techniques out there for online businesses but few have worked as effectively as directory submissions. This tool allows the business owner to post their link in an online yellow page listing so that users can easily find the services and products that they need. There are many kinds of directories, however, and it’s best to do your research on geographic concerns and what types of products are being represented in each category.
Submitting to a Directory
When considering whether to use directory submissions, it’s a good idea to check their submission guidelines. Usually, higher quality directories will require some form of review fee before they’ll consider posting your business listing on their site. However, paying this fee doesn’t mean that you’ll be accepted and many of them are nonrefundable so it’s important to make sure that your website and business are ready to be properly listed on that directory. That being said, having your link in a trusted directory is a great way to get your business noticed and promoted by potential clientele that wouldn’t be available otherwise.
Promoting your business among the directory’s clients isn’t the only perk of this marketing tactic. If clients like your products and service, they’ll recommend you to other customers and websites. This has the added benefit of increased rankings on search engines, particularly if you have other kinds of SEO content, like relevant keywords and in-depth information, on your site.
The More, the Merrier
There are directories all over the internet that are looking for pertinent submissions. There are even directories for directories! Building a quality website and submitting it to multiple directories is an ideal way to increase your business’ internet presence and gain a wide consumer audience. Also, search engines check different directories in order to provide their customers the most recommended and popular links. If your business shows up more often than the competition, it’s a sure bet that your site will be first on the result page. Keep in mind, however, that having a few really good directory submissions is better than having several lackluster ones, especially on a budget.