One of the main concerns with business owners who are inexperienced with SEO is the price, and this largely comes from an ignorance of what exactly SEO is, and therefore what the investment is for. As you might expect, large industry leading businesses to spend a great deal on SEO each year, though this is relative, and there is no reason that as a small business that you can’t make use of affordable SEO practices which mirror your larger competition.
Custom Blog Creation
A slightly less often used method of search engine optimisation which is fantastic for improving your website rank, as well as creating a cult following for your content is custom blog creation. A custom blog is simply a blog built into your website, you may have seen the tag “blog” in the menu for many websites before, even if you haven’t entered the blogs before. Plus the fact that many sites don’t use blogs mean that this is an opportunity to get one up on all those sites.
Among other things, your blog is a place for you to put all relevant content which doesn’t quite make the cut for your static pages. These static pages contain all of the most relevant and important information that every single one of your customers needs to know, your blog then is a place that you can store additional information that some of your more interested customers might want. A final perk worth mentioning on the subject of custom blogs is that they by their nature are short but regular posts, and this is great for keeping your website active in the eye of the search engine. Plus, it’s a very inexpensive method of SEO.
Experiment with Keywords
Keyword research has long been one of the most productive and favourite methods of affordable website SEO, and there are even free tools out there now to assist with the role. By experimenting with new keywords, and trying to blend long as well as short tail keywords and phrases you may be able to innovate in ways that your have yet to consider, getting you ahead of the crowd.
When researching and implementing keywords in your web content, exercise with caution. It’s important that you place keywords according to the web etiquette set by search engines, especially Google. Once you could get away with repeating the same few popularly searched words in your content and get onto the first page of Google, now though the search algorithm is more sophisticated, and it will more likely demote your page than promote it if you overuse keywords, AKA keyword stuffing.
You might know that a link in your content that directs a user to a page on another website is called a backlink, though you might not know their usefulness. When you connect with content outside of your website, you are extending the scope of information that you can deliver to your visitors, this also reads well with the search engine by allowing it to see your content in a wider context.