If you have done your research and think that pay per click advertising is something that you would like to use to give your website a boost then it can help to first learn exactly a PPC management does, and how this will help to strengthen your online SEO efforts. First of all, though, ensure that you know a few things about PPC in general so that you can understand what and how exactly your PPC manager can help.
What can your PPC manager add?
There are so many different elements that a PPC manager can work on to make your advertising campaign more effective, here are some of the main benefits, though. But first, is PPC right for you?
Is PPC right for your website?
PPC ads are an effective and unique marketing strategy to get your business out there in front of your audience, though it can be more effective for some businesses and industries than others. But what are the main criteria that should be considered? Among the many advantages of PPC advertising is the fact that it can be a very cost-effective way to advertise a website, and the budget you spend is something which you can decide with your PPC manager. You will also benefit from being verified by the search engine, Google as an example, which can’t be a bad thing in the eyes of potential customers. Finally, you should consider using PPC marketing while your website is still young to get the ball rolling and to give you a head start when acquiring your new customer base.
Other types of businesses which will particularly benefit with PPC marketing are those in saturated markets. If for example there are a dozen pizza delivery services in your area then PPC is one way of differentiating your business.
More Effective Keywords
A PPC manager has access to analytics which describes how well or poorly different keywords (those that you advertise with) perform. This helps to find those which are working well so that you can focus on them and abandon those which aren’t performing. You may also find that the keywords which cost more are not necessarily those which perform the best, allowing you to cut them to save money, and improve your overall results. By experimenting, you can also find hidden gems that your competition are yet to take advantage of, giving you a competitive edge.
Target “ready to buy” customers
An experienced PPC manager can see which types of search are close to the point of purchase; this means customers who have done their research and are now looking to buy. Focusing on this core group means that you can address the customers who are more likely to make a purchase, and this can make a huge difference to your successes online. Targeting customers close to the point of purchase isn’t easy, but over time you can build up an idea of how these people search through trial and error, the prize is certainly worth the hunt.
Pay-Per-Click (PPC) advertising is a method of marketing your business through the creation of an advert and the use of keywords, which can be placed on search engine result pages, or websites, which choose to affiliate with your business. You pay the owner of the website or search engine provider each time a visitor clicks on your advert.
PPC is a highly effective form of online advertising but is very time consuming and need to be designed carefully. They also need to be managed well and monitored regularly to make sure they stay relevant and up to date. To use PPC you need to bid to use specific keywords and this requires a strategic bidding plan.
An effective management strategy will include:
- Having clear advertising targets which will provide a focused goal for your business to achieve whether that is to direct more traffic to your site or convert visitors into consumers.
- Conducting keyword research and analysing findings to ensure you choose the most relevant keywords and phrases for your advert to maximize the number of potential customers who will used those words to find your website.
- Organizing the PPC account so that your advert focuses on the brand or specific products, which will help to identify and resolve issues.
- Taking advantage of keyword matching opportunities to improve relevancy of the advertisement targeting a specific audience or geographical location.
- Conduct concurrent testing of two adverts at the same time. This is known as A-B testing to find out which advert gets the most clicks.
- Improving the advert design to make them easy to understand and appealing to your target customer audience.
- Review website design to make sure the ad takes your customers to the right page
- Tracking performance of the campaign through analysing site statistics
PPC Management can be a very time consuming and labour intensive exercise, which needs a lot of patience and hard work. PPC management companies can provide your business with a comprehensive service to enable you to meet your advertising targets at an affordable cost.
PPC, or ‘Pay Per Click’ advertising has become increasingly popular and lucrative for online marketing strategies. This type of marketing consists of creating keyword specific advertisements that are then promoted on search engine sites and affiliations in order to direct that search engines users to the online site being promoted. The reason why it’s called ‘Pay Per Click’ is because the advertiser only has to pay the search engine provider each time that a visitor clicks.
PPC marketing strategies can be confusing for anyone who isn’t familiar with how to set them up and monitor them. However, there are multiple resources to choose from concerning PPC management, including companies and freelancers who will manage work to achieve the advertiser’s goals. However, whether you’re considering hiring someone or doing the job yourself, it’s important to know what exactly managing your PPC advertisements entails.
Like any keyword-based system, it’s important to have the right words to maximize your success. Having a clear idea of what you want your advertisement to accomplish and your target audience is a necessary part of this. Providers and advertisers frequently have to bid for the relevant keywords in order to use them and people without a clear idea of what to look for can lose a lot of money, very quickly.
The best way to know if a PPC account is the right choice is to monitor it and make sure that the business is making profit from it. With the internet platform changing each day, a necessary part of PPC management is seeing what isn’t working and either changing the elements of the campaign or the entire campaign itself. Luckily, many major PPC search engine service providers allow advertisers to see the web analysis of their campaign in order to assure advertisers that things are running smoothly.
Research is a necessary part of any marketing venture and PPC advertisements are no different. Keeping track of new information is a nearly constant job for PPC users and entails many different tasks including keyword analysis, testing keyword matching options, controlling geographic targeting, and more.
There is a lot more to running a successful PPC campaign than just selecting a few keywords. Even the keywords can be a difficult area particularly if your market is popular and the top keywords are very expensive. PPC management can take care of keywords, landing pages and writing compelling ads that bring visitors that are ready make a purchase.
It is important to put a price on the time you would spend on creating and managing a PPC campaign. In most businesses there is never enough time and by diverting your attention to this important task what else are you neglecting? Having a professional that can allow you to concentrate on other aspects of the business and spending the budget allocated so that it generates the right visitors can be often mean that the cost per sale is actually less.
Knowledge and Experience
You know your products and can sell them well but do you know PPC management just as well? When you hire a professional then they are working for you to get the best rates on the most useful keywords that are relevant to your campaign. Knowledge and experience ensures that your budget is used effectively and that latest industry techniques are used.
When you use have a professional managing your campaign then you also have the best data available fast. This is the best way to judge how the campaign is progressing and to be able to make any changes quickly to improve areas that are not performing and to boost areas that are producing good returns. When you have a professional then they can extract more information from the data and also recommend how to change things to improve your bottom line.
The ability to look and be able to track visitor’s as they proceed through the sales process can show where some visitors are being side tracked. A correctly constructed landing page should help to funnel visitors to the sales page. If they are not proceeding then changes are needed but is it the ad is interesting the wrong people, the keyword is not interesting the target audience or the landing page is not sending the right message. When you have a PPC management professional then they can analyze the situation and offer solutions quickly.