The criteria for good website SEO is in many ways the same for improving how both the search engine and how your audience register your website. What this amounts to in the end is that proper SEO investment should effectively kill the two birds with one stone, providing a better user experience for your customer on one hand, and having a site which ranks well with search engines like Google on the other. This isn’t a coincidence, though, the search engine is programmed to seek out what the user is seeking, and they’re getting increasingly good at it.
So what is the criteria you ask? Well, here a some of the most important places to start.
Website performance encompasses a few key factors, the most important perhaps is how fast your website runs. Speed is important in the digital age, and if a client gets impatient trying to load your webpage then the chances are that they’ve already opened a new tab and searched elsewhere.
In relation to the search engine, you can be quantitatively tested and if your site is slow and bugs often then your page rank will suffer. There are a number of ways to speed up your site, this includes proper site construction and keeping images and videos to a minimal (particularly relevant for mobile users).
You should also consider how any media loads, and ensure that you don’t have any dead pages or links which do not correspond to any pages.
Your content is essentially the entire purpose of the website itself. When it comes to pleasing your customer you should consider how well your content reads, the keywords you use, and, critically, how your content compares with your competition.
When it comes to pleasing the search engine, on the other hand, you can make big gains by making a few simple changes. Ask yourself of each page of your site, what is the topic, theme, or subject of this page.
Does the content address the subject directly? Are the keywords as relevant as possible? How well does the page URL reflect the topic and content? Finally, have you written relevant and clear meta descriptions and page titles for the search engine? These are very simple actions which can each have a profound effect on your website’s performance. Although they might also assist or reassure your visitors, these things are more for helping the search engine understand your website, and the better it does, the more likely it will rank you more highly.
How easy is it to go from page to page of your website? Ideally, your site will be structured into sections, subsections, categories, and subcategories. Also, does your structure follow a logical plan? This is essential for creating a pleasant browsing experience for your user, and Google bots and crawlers will pick up on them too. Make sure that your site has as few dead ends as possible, and use icons that can return the user to the previous page and homepage wherever possible.